“Make paint shopping simple with curated colors, peel and stick paint … I love the convenience of buying paint online”

A growing number of customers are making their paint purchases online. Guess who? This generation of ( Y and Z ) customers are more likely to buy paint online than their baby boomer or pre-boomer consumer counterparts. What’s more, those online purchasers tend to be more pleased. As the study puts it: “Satisfaction among those who purchase online is higher than those who went in-store for purchases.”

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