Nature Coatings Inc

Nature Coatings was founded by Jane Palmer in 2017. Jane has worked with pigments and dyes in the apparel industry for over 15 years. She opened Noon Design Studio, the first dye house in the United States to specialize in using plant-based dyes, in 2010. After recognizing the demand and interest in plant-based dyes, but also understanding their limitations such as poor colorfastness, higher cost, excessive use of water and inconsistent results, she turned her focus to developing modern and sustainable high performing bio-based pigments.


Since the company’s founding in 2017, the Nature Coatings team has successfully developed a new black pigment for mass markets.

Nature Coatings has received two prestigious National Science Foundation Awards, participated in Fashion for Good’s Accelerator Program, is currently participating in Fashion for Good’s Scaling Program, and is a portfolio company at the Los Angeles Cleantech Incubator.


By using Nature Coatings’ pigment, millions of tons of CO2 can be prevented from entering our shared environment each year.  Our pigments are manufactured in a closed-loop system that does not emit measurable green house gases.  Additionally, our pigment is safer for all of us.  Ours contains 90-100% less Polyaromatic Hydrocarbons, known as PAHs, that are found in all petroleum based carbon blacks.

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